By Frank R. Kardes,Paul M. Herr,Jacques Nantel
Divided into 4 elements, this book:
*offers new views on buyer info processing, selective or one sided info processing, and attribution theory;
*discusses how asking questions in concentration teams, surveys, and experiments leads shoppers to create reviews that will now not have happened to them otherwise;
*advances a brand new technique for modeling uncertainty and a brand new framework for pondering uncertainty;
*summarizes contemporary advancements about the Implicit organization try out and their implications for branding strategy;
*develops a brand new procedure for reading the consequences of goal on habit and unplanned buy behaviors;
*discusses the devaluation impact and indicates either how implementation intentions can be utilized to extend new product intake and in addition how promoting as opposed to prevention regulatory concentration impacts shopper personal tastes; and
*focuses on customer info processing and persuasion.
The textual content is meant for complicated graduate scholars, teachers, and practitioners who include state-of-the-art paradigms and methodologies in social-cognitive purchaser research.
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Extra info for Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)
Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series) by Frank R. Kardes,Paul M. Herr,Jacques Nantel